Skip to content

So are your kids being seduced by too much advertising?

October 7, 2010

Advertising is a multi-million pound business and our kids are surrounded by adverts all the time on websites, on TV, on billboards, in magazines as well as in films as product placements, on buses, buildings, and scoreboards. The power of a celebrity endorsement is very potent to young people. Just think of Cheryl Cole’s pulling power!

Tweens have their own money to spend, and parent surveys report that children play an important role in their family buying decisions. Because kids are an important part of the marketplace, they often are the targets of advertising and marketing programmes. The result is that kids see ads wherever they go.

So have you ever talked with your kids about the way marketing affects them and the way companies are manipulating them?

It could be a good lesson to teach them helping them become more discerning consumers of information and able to see beyond the marketing messages.

Many ads target kids ages 8 to 12. Do your kids have the critical thinking skills to understand ads, what they’re saying, and what they want your kids to do?

Here are three key “critical thinking” questions when they encounter advertising to get you started:

  • Who is responsible for the ad?
  • What is the ad actually saying?
  • What does the ad want you to buy, do, or think?

To receive my free ebooks bursting with practical tips and helpful advice from toddler to teen log onto http://www.positive-parents.com and download them today.

Download your copy of my Ebook
How to give your kids the gift of self-esteem by clicking here

Sue Atkins is a Parenting Expert who offers practical guidance for bringing up happy, confident, well behaved children. She is also the author of “Raising Happy Children for Dummies” one in the  famous black and yellow series published worldwide and the highly acclaimed Parenting Made Easy CDs. She regularly appears on BBC Breakfast and The Jeremy Vine Show on BBC Radio 2 and her parenting articles are published all over the world.

Join me on these networks

Join me on these networks

Sue Atkins the Parenting Expert
T: + 44 1342 833355   M: 07740 622769

www.positive-parents.com

Gatehouse Farm
The Farmhouse
New Chapel
Surrey RH7 6LF

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: